ClosetMaid creates customer-friendly online design experience
 
New, easy-to-use features added to www.closetmaid.com in 2002 gave consumers more ways to select products and configure closet designs suiting their individual organizing needs. People simply wanting advice can communicate online with ClosetMaids team of professional design consultants, or they can obtain complete design options that include a customized shopping list. Surveys show a boost in retail buying when customers access the online Professional Design Service. This helped drive double-digit growth for ClosetMaid in 2002.
Todays consumers are turning to Emersons laminate, wire, and stainless steel shelving to address storage needs in any room of the house. Emerson Storage Solutions introduced a wide range of new products this past year ranging from upscale bedroom closet systems to handy storage solutions for the garage. On the commercial side, Emerson benefited from demand for specialized storage and casework cart products for the growing healthcare, foodservice, and hospitality industries. A new line of fully modular, polymer-based workspace and storage components for healthcare and laboratory work areas is seeing strong acceptance. Companies such as McDonalds, Pizza Hut, Target, and Wal-Mart rely on Emerson Storage Solutions for their organization needs.