Sponsors Tour de Fresh Cycling event; tracks riders in real-time
Pismo Beach, CA, July 5, 2017 — Continuing its commitment to promote food quality and freshness, Emerson (NYSE: EMR) announced today it will sponsor a rider during Tour de Fresh, a three-day cycling event that raises funds to benefit the national Salad Bars to Schools initiative.
Friends and fans will be able to follow riders in real-time this year with the Emerson ProAct™ GO Real-Time Tracker. These devices, which are used in the produce industry, from grower to shipper to retailer, track perishable items from farm to fork and will be furnished to each of the more than 50 riders.
The mission of the initiative is to place a salad bar in every U.S. school food service program so all children have daily access to fresh fruits and vegetables, whole grains and healthy proteins. Since 2014, the event has raised $435,310 and funded equipment for 142 salad bars around the country. This year’s event takes place July 25-27 on the California coast.
“On the Tour de Fresh web site, spectators, friends and cycling enthusiasts can input the serial number of our device to see the position – and temperature - of riders in real-time,” said Frank Landwehr, vice president and general manager, Cargo Solutions for Emerson’s Commercial and Residential Solutions platform. “We think this is a great and novel way to provide visibility and further support this event.”
Gerd Uitdewilligen, international sales director for Cargo Solutions, will ride in the event alongside other produce industry employees and supporters. Mr. Uitdewilligen has selected Twin Falls School District #411 in Twin Falls, Idaho as his sponsored school. Visit tourdefresh.com to learn more about how to support the Salad Bars to Schools Initiative.
Emerson announced its extension and leadership in cold chain management with the acquisitions of PakSense and Locus Traxx in August, 2016. Already a leader in serving the global container shipping and food retail industries, Emerson has included PakSense and Locus Traxx in a newly formed business focused on cargo-based solutions. Visit emerson.com/cargo for more information on cold chain monitoring.
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial and residential markets. Our Emerson Automation Solutions business is a leader in helping process and discrete manufacturers automate and optimize production processes through our best-in-class technologies and industry expertise. Our Emerson Commercial & Residential Solutions business develops technologies and services that improve human comfort, safeguard food, protect the environment, enable sustainable food waste disposal and support efficient construction and maintenance of buildings and municipal infrastructure. For more information, visit Emerson.com.
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